New Thurro Insights deep dive: The long-term deepening of India’s consumption 

Research

Research

Group of construction workers wearing hard hats and safety vests standing at a worksite, with one worker holding welding equipment.

India’s labour market is formalising faster

EPFO’s payroll trail shows a quiet but decisive shift: young workers are entering formal jobs earlier, while mid-career and older employees are being pulled into the formal system at a scale India has not seen before.

Large group of schoolchildren in uniform seated outdoors during an assembly, with teachers standing along a wall behind them.

India’s structurally changing classrooms 

India’s school enrolment has dropped by 18 million in 36 months. We dive into the data to explain why the thinning base of the education pyramid signals a major demographic turning point

A brightly lit Ather Energy exhibition booth featuring various electric scooters, including the 450 and Rizta models, displayed on circular platforms with "Ather" branding on illuminated signs overhead.

Ather versus Ola, what the data really says

Price realisation, not volume alone, is reshaping India’s electric two-wheeler leaderboard—exposing contrasting strategies, execution quality, and economic durability

Group of young professionals working on laptops around a conference table in a modern office meeting room.

US big tech: hiring trends in India

As US visa barriers rise, India evolves from a support hub to a primary talent fortress, but our data shows not every tech giant is growing at the same pace

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