New Thurro Insights deep dive: The long-term deepening of India’s consumption 

Research

Aerial view of a crowded street market lined with colorful clothing stalls and dense pedestrian traffic.

The Economic Survey’s long arc

Read across the last seven editions, the Survey reveals how the state’s economic imagination has informed its doctrine

Customer paying a fruit vendor with cash at a market stall, with a digital payment QR code displayed nearby, UPI

UPI and the changing nature of consumption

UPI’s evolution to a hyper-scale and frequent usage, suggests India’s digital payments system is reshaping the rhythm of consumption, not merely its volume

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